Cookbooks

Beyond Powerful Radio

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. For ordering purposes, Instructor Manual ISBN is 9780240522678. Identify and develop strong personalities - Are you a generator or reactor? How to do a radio show.

	Beyond Powerful Radio		Price 44.95
	Beyond Powerful Radio		Price 48.95
	Beyond Powerful Radio		Price 42.49
	Beyond Powerful Radio: A Communicator's Guide to the Internet Age-News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio		Price 39.11
	Beyond Powerful Radio: A Communicator's Guide to the Internet AgeNews, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio		Price 44.86
	Beyond Powerful Radio: A Communicator's Guide to the Internet Age: News, Talk, Information & Personality for Broa. (Paperback)		Price 43.14
	Beyond Powerful Radio		Price 31.14

As Always, Julia: The Letters of Julia Child and Avis DeVoto

Black news on the cookbook front. The answer is NO, Neg, Non, Nein. too expensive to print, no prospects of a mass audience."-Julia Child to Avis Devoto, November 1959In Print for the First Time, the riveting correspondence between Julia Child and her "pen pal" and literary mentor, Avis DeVoto, traces the blossoming of a unique friendship (memorably introduced in the film Julie & Julia) and the turbulent birth of Mastering the Art of French Cooking. Frank, funny, exuberant, and occasionally agonized, these letters reveal the private voice of the woman the whole world calls by her first name. The correspondence begins almost by chance in 1952, when Julia, a neophyte trying to navigate the American publishing world from Paris, writes to the journalist Bernard DeVoto after his column in Harper's on American knives. Avis answers for her husband, and soon the two women are trading both culinary and personal confidences on everything from the political strife between the Democrats and Republicans to Kinsey's research on sexuality. We meet Julia in France, where she has just inaugurated "Mrs. Child's Cooking School, Paris Branch" and is working with her future coauthors Simca Beck and Louisette Bertholle. Julia confides to Avis that the three are working on a cookbook that "I immodestly believe could be a classic" and forwards her some "TOP SECRET" recipes for her opinion. Before long, Avis has steered the book to Houghton Mifflin and become Julia's unofficial editor. As the scourge of McCarthyism sweeps the United States, Julia and her husband, Paul, a member of the Foreign Service, move first to Marseilles, then to Bonn, and finally to Oslo. We see Julia "gnawed by doubts" after the eventual rejection of her book ("HELL AND DAMNATION, why did we decide to do this anyway?"), witness her joy when Avis manages to get the manuscript into the hands of a talented young editor at Knopf named Judith Jones, and watch the ensuing battles among Julia, Simca, and Louisette as they struggle to finish the book that would indeed become a classic. With commentary by the noted culinary historian Joan Reardon, As Always, Julia shows a nation on the brink of social, political, and gastronomic transformation and chronicles an intimate friendship created entirely by airmail.

	As Always, Julia: The Letters of Julia Child and Avis DeVoto: Food, Friendship, and the Making of a Masterpiece		Price 21.65
	As Always, Julia: The Letters of Julia Child and Avis DeVoto: Food, Friendship, and the Making of a Masterpiece (Hardcover)		Price 19.06
	As Always, Julia		Price 21.45
	As Always, Julia: The Letters of Julia Child and Avis DeVoto: Food, Friendship, and the Making of a Masterpiece		Price 1.99
	As Always, Julia		Price 20.84
	As Always, Julia (Hardcover)		Price 22.09
	As Always, Julia - Joan Reardon - Hardcover		Price 17.56

I Want To Be A Chef (Paperback)

The I Want to Be. series provides young readers with some exciting opportunities to think. an attractive choice for beginning readers. Recommended. - Library Media Connection The I Want to Be. series gives young children a realistic insight into the working day of adults. Easy-to-read captions and color photographs of men and women from different cultures help children understand what's involved in each occupation. Young readers learn all about what it takes to do an interesting job well. Along the way, they appreciate the contributions these workers make to our lives and the world around us. Popular cooking shows on television are capturing the imagination of youngsters as well as adults, and children are keen to know what it takes to become a professional chef. In I Want to Be a Chef, young readers will learn about what goes on behind the scenes of a restaurant. They'll observe chefs mixing, chopping, baking - and working as a team. They'll find out about training, assisting, different types of chefs, and safe food-handling practices. They'll also learn about chefs who write cookbooks and host television shows. The book ends with a checklist that summarizes the qualities of a good chef. I Want to Be a Chef is packed with real-life photos and includes interesting and easy-to-read captions - plus a recipe or two. It's a book in which the whole family can become involved.

	I Want To Be A Chef (Paperback)		Price 4.0
	I Want to Be a Chef		Price 3.99
	I Want to Be a Chef		Price 1.99
	I Want to Be a Chef		Price 2.91
	I Want to Be a Chef - Dan Liebman - Paperback		Price 3.39